Sportsbettingmedia.co.uk publishes information about sports betting and gambling only for adults.
1) What you will find on this site
We publish two types of content.
- Editorial content. Guides, explainers, industry updates, and safer gambling information.
- Commercial placements. Paid link placements and affiliate links.
We do not rate bookmakers. We do not publish bookmaker rankings. Partners pay for visibility and for where a link appears on a page.
2) Advertising and affiliate revenue
We earn revenue from commercial placements. These placements fund our editorial work.
Commercial placements include:
- Paid placement blocks on pages.
- Paid link position on lists and hub pages.
- Affiliate tracking on outbound links, where a partner pays us after a qualifying action.
Affiliate tracking does not add fees for you. You do not pay us to use this site.
3) Labelling and disclosures
We label commercial placements by “VISIT”-button so you know what you are viewing before you click.
Our labelling rules:
- Commercial placements display a clear label near the link or block.
- Disclosures appear before call to action buttons and outbound link blocks.
- Editorial pages include disclosures when a page contains paid placements.
If you think a label is missing or unclear, report it using the Contact page.
4) Separation of editorial and commercial decisions
Partners pay for placements and placement position. Partners do not control our editorial coverage.
Our editorial rules:
- Editorial topics are chosen for readers.
- Editorial text does not promise wins, profit, or outcomes.
- Editorial pages do not claim official status for any operator.
- We do not publish content designed to bypass identity checks, payment checks, or self-exclusion tools.
Commercial teams handle placement requests. Editorial teams handle writing, editing, and updates.
5) What we publish and what we refuse
We aim to publish content with clear purpose and clear sourcing.
We refuse content which includes:
- Guaranteed win claims or risk-free claims.
- Instructions to bypass verification, safer gambling controls, or self-exclusion schemes.
- Hidden text, hidden links, or deceptive page behaviour.
- Scraped or copied text from other websites.
6) Standards for accuracy
Offers, terms, and rules change often. You must confirm details on the operator site before you act.
We aim to keep pages accurate through checks:
- We review partner terms shown on our pages.
- We check key restrictions, eligibility, and country limits where available.
- We remove outdated claims when we find them.
If you find an error, report it on our Contact Page. Include the page URL, the issue, and a screenshot if possible.
7) How we build pages
We use page templates to keep navigation consistent. Templates do not replace editorial work.
Each page should include:
- A clear topic and scope.
- Clear definitions for any key terms.
- Concrete steps a reader can follow.
- Safer gambling prompts where relevant.
When a page includes commercial placements, we label them and separate them from editorial text.
8) How we update content
We update content when:
- Offer terms change.
- A link breaks or tracking fails.
- We find an error or unclear wording.
- We receive a credible complaint.
We add update notes on pages where a change alters meaning or affects decision making.
9) Corrections policy
We correct factual errors. We also fix unclear wording and broken links.
Our correction process:
- You report an issue using Contact.
- We review the claim against sources and page context.
- We update the page if the report is valid.
- We record the correction with an update note when needed.
We aim to acknowledge correction requests within two working days.
10) Complaints policy
You can complain about content accuracy, labelling, or page behaviour.
Include:
- The page URL.
- What you saw and when.
- What outcome you want, such as correction, removal, or clearer labelling.
We review complaints and reply with a decision or next step.
11) Partner and placement rules
We set rules for partners who buy placements on our site.
We require partners to avoid:
- Cookie stuffing or forced tracking.
- Redirect cloaking or user-agent targeting designed to mislead.
- Misleading claims about licences, legality, or guarantees.
- Pressure tactics aimed at vulnerable users.
We remove placements if a partner breaches these rules or repeats inaccurate claims.
12) Safer gambling policy
Betting involves risk. Some people experience harm.
We support safer gambling through content rules:
- Adults only, 18+.
- We promote tools such as deposit limits, loss limits, time-outs, and self-exclusion options.
- We avoid language which frames betting as income or a solution to money problems.
- We include signposting to UK support services on relevant pages.
If you feel out of control, seek support through UK help services listed on our responsible gambling page.
13) AI tools policy
Our editorial team uses AI tools to support research, structure, and drafting. A human editor reviews every page before publication. A human editor also reviews updates before they go live.
Rules for AI-assisted work:
- We do not publish scraped or copied text.
- We check claims which affect decisions, such as offer terms and eligibility rules.
- We rewrite unclear sections in plain English.
- We remove content if we cannot support it with credible sources.
14) How to contact us
Use our Contact page for corrections, complaints, and labelling issues. Include the URL and clear details so we can act fast.
